However, if you visit Burda’s profile today, you’ll see that he has 500+ connections. LinkedIn has established itself as one of the leading platforms for publishing and finding top-quality content. Many people overlook the profile summary section, which is unfortunate because it's one of the first things hiring managers and recruiters see on a LinkedIn profile page. To make that even more excited, LinkedIn users typically use the platform to find relevant content, meaning they’ll be much more willing to check out what you’re sharing. LinkedIn has officially passed the half-billion user mark! LinkedIn is the place decision-makers go to find valuable content. What channels are you focusing on the most in 2021? The network is also known for featuring long-form content, and over the years, LinkedIn members have become more active in producing it. That makes it entirely possible to get to the Millennials holding buying power without touching Snapchat or Instagram. on a weekly basis – just a touch over 1% of monthly users. That’s about 40 words. over all other social platforms, including Facebook. This one stat alone should be enough to convince you to start investing your time in LinkedIn as a B2B marketer. Twitter isn’t that interesting to millionaires—only 12% uses this network. influencers and 40 million are in decision-making positions. While this isn’t the highest reach among social networks, LinkedIn has the advantage of a self-selected user-base that cares about their work. , the ideal character count is 248. A year after its official launch, the world’s largest professional network had only 12 employees. LinkedIn has officially passed the half-billion user mark! Get to know LinkedIn better. ... LinkedIn profiles with professional headshots get 14 times more profile views. As for the sweet spot when it comes to content length, you should be aiming for long-form but not too long-form. Collectively, LinkedIn, Facebook & Twitter drive 90% of social traffic to B2B sites & blogs, with more than half of that traffic comes straight from LinkedIn. That is, 13% of people over the age of thirteen. 41) LinkedIn has a perfect Moz domain authority of 100. , which pretty much means Google loves them. While Facebook has a larger user base, the fact that LinkedIn users are more willing to do business on the platform than they would be on Facebook drives this number up. A forward-thinking B2B marketer like you should definitely see this as a major opportunity and start sharing valuable content, even if you’re just repurposing past blog posts. OkDork.com dug into viral LinkedIn posts to hunt for trends on what type content performs the best. If you’re looking to follow what expert B2B marketers are doing, start with LinkedIn. In contrast, only 9% of LinkedIn users have a high school education or less. Steven Burda was probably the most famous for having such a high number. 54) 1 out of every 3 LinkedIn group posts that converted included a question mark in the subject line. Though, the combination of others signing up points to a strong performance for the social network, with. 6) LinkedIn is the most-used social media platform amongst Fortune 500 companies. . Another B2B statistic from LinkedIn’s Marketing Solutions Blog that should definitely peak your interest. reduced cost per lead with LinkedIn lead gen forms. As a B2B marketer, this should be seen as a great opportunity to get in front of them now. When you’re creating a post for LinkedIn, use exactly 8 images. Still, the majority of B2B marketers look at LinkedIn as a great place to generate quality leads for their business. While it’s by no means a requirement for generating leads and driving traffic and sales, advertising on LinkedIn has proven to be profitable for the majority of B2B marketers allocating a portion of their ad spend there. and we are here to deliver the best service providers LinkedIn provides its users with some fascinating tools to help them connect with like-minded professionals, find and apply for job positions, and much more. 46% percent of the social media traffic to B2B company sites is from LinkedIn. You don’t need to go overboard on the word count when posting to LinkedIn for lead generation purposes. We’ll show you the key findings from studies conducted by HubSpot, Business Insider, Content Marketing Institute, Buzzsumo, OkDork.com, and more…. What’s interesting among these LinkedIn statistics is that the percentage of marketers who use LinkedIn as their main content distribution channel has increased from 94% in 2017 to 97% in 2018. LinkedIn is spread and used across 200 countries and territories. OkDork found that articles with 0 videos performed the best, with a steady decline as you increase the amount of video included. LinkedIn ranks second, followed by YouTube (29%). That’s about 36 billion impressions per month and 468 billion per year. This is the last bit we wanted to share with you before we dive into the next section on more incredible LinkedIn user demographics: 2018 counted 42 million millionaires. Linkedin Statistics 2019-2020, LinkedIn Facts Stats and User Trends Quick Linkedin Stats – ()LinkedIn users grow by 7,200 an hour or 172,800 a day! The audience is quite broad too. Further proof LinkedIn articles are a tool you need to factor into your content distribution checklist. It is a powerful channel for establishing thought leadership, an inevitable part of a marketer’s digital strategy, and a nearly inexhaustible source of long-form, high-quality content. 51) LinkedIn generates 3x more conversions than Twitter & Facebook. Of a group of B2B marketers surveyed, 59% were able to confidently say LinkedIn is generating leads for them. A LinkedIn profile photo is an integral part of your "professional branding", so it's important that you like the photo. Either way, these results are pretty clear-cut. That means 3 million users are getting 9 billion impressions each week. So what percentage of professionals are on LinkedIn? The latest figure from the LinkedIn Pages Playbook puts the number of company pages at 19 million out of a total of 26 million companies. Twitter takes third place, with 39% of marketers seeing a high return their investment, while the effectiveness of YouTube’s ads is four times lower than that of LinkedIn, according to the research. Among LinkedIn’s members, there are also 17 million opinion leaders, 10 million C-level executives, and 40 million mass affluent members. We’ve broken down the stats into four different sections: (There’s also a recap at the end if you’re in a rush, but you’ll definitely get a lot more from it if you go through each section. Amanda also shares regular content, again using video and text, as well as commenting on other people's posts, to keep her connections informed. Either way, these results are pretty clear-cut. We don’t even have to tell you why you should start sharing content on LinkedIn each and every week. that titles in the 30-50 character range are ideal, with 40 being the best and the target you should aim for. , while only 29% said Twitter and 27% said Facebook. Of all posts from B2B marketers, only 0.59% come from company pages, even though over 10% of all leads are coming from those posts. It’s the place to go for B2B marketers looking to generate more leads and build up their customer or client list. The following year, the same number skyrocketed to 80,000 articles. According to Oktopost.com, the ideal character count is 248. 39% of LinkedIn users pay for premium account privileges. Richard Branson of the Virgin Group was the first LinkedIn influencer to reach a million followers. 40% of monthly active users use LinkedIn daily. They’re not done hustling. While it’s true a personal connection is typically better to have in business, the company page can be key to generating leads. So let’s see what the favorite networks among LinkedIn users are. OkDork also found that how-to posts get almost 2x as many views as question posts. Unlike the average LinkedIn user, those looking for a new position spend anywhere from 20 minutes to half an hour on this professional network every month. LinkedIn Statistics – Facts, Figures. Well, LinkedIn let you download your own profile information as a PDF in resume form [Download your LinkedIn Profile in Resume Format] but that was about it. Appearing in LinkedIn search results is key to helping you achieve your goals on the platform. Not only do more potential leads land on your website through LinkedIn, they’re also more qualified and willing to buy. B2B marketers rely heavily on LinkedIn for distributing their content. Once they set up a LinkedIn account, every new member must decide whether they’ll use one of the platform’s four premium plans. LinkedIn is home to 530 million companies today. That number would quite likely be even higher if not for the 33% who were unsure on where their leads were coming from. Apart from being highly educated, LinkedIn stats reveal that the network’s users are also high-income earners. LinkedIn articles in 2016, 30 were small lists. , LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3x higher than Twitter at 0.69% and Facebook at 0.77%. According to current LinkedIn stats, 2019 recorded the highest percentage of desktop traffic to LinkedIn as coming from the US (27.92%). Twitter ranks second, drawing 12.73% of all social media leads, while the percentage of social media leads coming from Facebook is 6.73%. The LinkedIn growth trends we’ve explored at the beginning of this piece showed a 610+ million user base. Premium members can message their followers even if they aren’t connected, and as LinkedIn describes, the option of allowing users to follow you creates an opportunity to reach a broader audience. By the end of 2016, the network’s user base increased by another 53 million. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. We know, total members are not the same as active ones. Again, this is driven by the number of decision makers using the platform on daily basis. As mentioned earlier, the current user base counts over 610 million users. You simply cannot ignore Millennials, and you don’t necessarily have to crack the Snapchat marketing code to reach them. The Careerstone Group blog has two excellent articles with tips on how to present yourself professionally with photography, and this subject in general. LinkedIn is the place decision-makers go to find valuable content. SlideShare expert and Foundation Marketing Founder Ross Simmonds has long been an advocate of the platform and its marketing potential. Now, let’s take a look at some of the essential LinkedIn content stats. We’re breaking the rules with this post, but sometimes you just have too much valuable info to deliver. in driving traffic back to your business’ website and blog. Quick recap for your LinkedIn profile. The most popular social media channel among millionaires is Facebook (55%). Publishing content on LinkedIn has proved to be a very successful marketing strategy, as well as an effective way for authors to establish themselves as thought leaders among their peers. Only 29% of executives see Twitter as a leading platform in this area, while Facebook has an even smaller audience among content distributors (27%). comes straight from LinkedIn. That’s about 36 billion impressions per month and 468 billion per year. Fortune 500 executives most likely have an email inbox crowded with emails they’ll never even see, let alone read. On the other hand, when it comes to the platform’s daily visitor count, around 121 million users visit the site daily. Though, LinkedIn automatically generates a company page when a person adds work experience within a company or when an organization posts a job. Just four years later, the number of company pages reached 17 million. One of the networks where women represent a smaller portion of the user base is Twitter (34.5%), where roughly two-thirds of the users are male. The best LinkedIn metrics to track. Of those using the platform monthly, up to 40% are accessing it on a daily basis. If Microsoft saw $26.2 billion worth of potential in the platform, you shouldn’t turn the blind eye. LinkedIn had been trending down before the acquisition, but have since righted the ship. LinkedIn’s user base is four times larger today, and the number of professionals worldwide has undoubtedly seen significant growth as well. In 2016, LinkedIn users published 130,000 posts monthly. Nevertheless, Twitter performs better compared to Instagram and Snapchat with only 8% and 3% of millionaires using these social networks, respectively. This is not to say email is dying. The co-founder of Microsoft, Bill Gates is LinkedIn’s most-followed member, with 20,033,291 followers. how to create presentation slides that drive sales, LinkedIn users have a range of education which is not that much of a surprise since the platform is. For 76% of LinkedIn members, Who’s Viewed Your Profile is the top feature on the site. A Guide to the Demographics of LinkedIn Users. LinkedIn is the world’s preeminent social network for professionals. Getting your LinkedIn profile working harder for you doesn’t have to take up hours of your time.   However, premium users will still not see any additional information about viewers who have restricted access via their own privacy settings. On an average CEO’s have 930 connections on LinkedIn. Any more or less and your potential post views will drop significantly. We’ll dig into that one soon though…. Based on these numbers, a slowdown is unlikely anytime soon. Mobile makes it easier for a user to just open the app and scroll through, giving you more opportunities to reach them. Short and sweet can get the job done if you provide enough value in those 40 words. It most definitely is not. As much as 57% of LinkedIn members use a mobile device to access the site. There’s a longstanding belief that content consumers subconsciously prefer odd numbers. We know, total members are not the same as active ones. With LinkedIn users more likely to do business with someone they encounter on the platform, the fact that 65% of B2B companies have acquired a customer through LinkedIn should not come as a surprise. That’s about 40 words. Related reading: Global LinkedIn Demographics and Statistics 2012 Source: Power Formula . that 30 of the 500 most shared posts on LinkedIn were lists of 5-10 items. LinkedIn is responsible for 80% of B2B leads from social media. Don’t think your profile picture absolutely must be an expensive, professional headshot either – as long as you have a picture, you’re on the right track. When posting to any B2B group on LinkedIn, create your subject line as a question as often as possible. LinkedIn groups are one of the ways members can share their thoughts and interests with professionals from their industry, reach out to their target audience, and keep up with the latest LinkedIn trends. It’s safe to say that LinkedIn users are cautious with the time they spend on the platform. However, not every business is on the platform. 18–24-year-olds account for 24% of LinkedIn’s global audience, with 140 million people representing this group on the platform. LinkedIn stats from 2018, compared to 2013’s findings, show an increase of 18 percentage points (at 73.07%) when looking at the number of companies with a LinkedIn page. The decision to include a photo or not isn’t much of a decision at all in 2021. are coming from those posts. Due to the network’s rapid growth, a common question is, How many LinkedIn users are there? Today LinkedIn counts 300 million users and over 3 million businesses have set a company page on the platform.. Related | 10 Tips To Create A Killer LinkedIn Profile The guys over at LinkedIn Profile Writer put together an infographic regrouping the top facts … LinkedIn is the 25th most popular site in the world. we perform an extensive analysis and review based on Now you know how your profile ranks let’s check out LinkedIn SSI (Social Selling Index). to allow users to identify and keep up with their current colleagues. One of the reasons behind LinkedIn’s increased revenue is the network’s ad solutions. Although the majority aren’t able to identify where revenue is coming from, LinkedIn is the clear leader amongst those who could. Company pages on LinkedIn aren’t being given as much love as they deserve. That makes it entirely possible to get to the Millennials holding buying power without touching Snapchat or Instagram. has long been an advocate of the platform and its marketing potential. If you’re using content to drive traffic, conversions, and sales, you need to be sharing it on LinkedIn. The opportunity to be seen most definitely exists if you share content consistently. These LinkedIn statistics only prove that LinkedIn is a powerful job searching tool among heavy, moderate, and casual job seekers alike. 35) Posts split into 5, 7, or 9 headings perform the best. readers are in upper-level positions (managers, VPs, Directors, C-level). In 2017, the platform celebrated expanding its user base to half a billion members. Even though Facebook is hands down the most popular social media channel for advertising, we expect LinkedIn to improve its ranking among the top paid ad platforms soon. We came across a source estimating that, in 2011, there were around 640 million professionals worldwide. Comparing this year with Pew’s study from 2018, there’s been an increase of 2 percentage points in LinkedIn usage among US adults (from 25% in 2018 to 27% in 2019). Whenever you can, aim for those quick lists and try to go with an odd number. Which stats jump out to you the most? Today it is a premier business site with people from all industries and countries flocking to set up profiles and use it … allocating a portion of their ad spend there. Facebook and Twitter may have more monthly active users, but LinkedIn clearly separates itself as the go-to for B2B content distribution. 90 million senior-level influencers and 63 million decision makers use LinkedIn. Many mistakes are made on LinkedIn from selling without creating a relationship, to not being clear on your profile. Only 1% of respondents identified themselves as Super Connectors with more than 10000 connections, while 10% of LinkedIn users said they have more than 3,000 connections. LinkedIn has indicated that 11 million millennials are in decision-making positions. According to LinkedIn statistics for businesses, 2018 saw the platform’s revenue grow by 37% to reach an astounding $1.46 billion in the year’s second quarter. With over 270 million members worldwide and over 100 million in the United States alone, LinkedIn provides B2B companies with a tremendous opportunity to reach the right business audience. How To Create One. Users are willing to pay for the premium services of LinkedIn as it proves to be very useful. An ad on LinkedIn can reach 13% of the world’s population. look at LinkedIn as a great place to generate quality leads for their business. that articles with 0 videos performed the best, with a steady decline as you increase the amount of video included. Most users say they like Groups, people searching, finding people they might know, seeing who's viewed your profile and looking up company information. Based on these figures, roughly one-fifth of all professionals were using LinkedIn. What do people like about LinkedIn? The platforms consistently sees a 28% lower cost per lead than Google AdWords. This just serves as further proof that LinkedIn is the place to go to reach your ideal customers and clients. If you’re not familiar with Moz’s domain authority, it’s the score a website gets out of 100 to reflect how a search engine ranks them. As the world’s largest professional networking site, LinkedIn connects industry professionals with each other and helps those actively seeking employment discover job opportunities. LinkedIn’s sponsored InMail (their messaging platform) offers a unique channel of getting your message in front of the big-time executives. They’re not there to find Buzzfeed quizzes, wedding photos, or memes. It’s popular among job seekers, featuring 20 million jobs from 30 million companies.
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